The inspiration behind Peach Puff is to motivate and inspire you to make a difference in the lives of underprivileged children who have experienced vast changes in their lives that one cannot imagine. Many of them have endured abuse and traumatic events, and art can be a way for them to "tell without talking" when they are afraid to speak about specific episodes.
Vision
Empowering children to express themselves through mediums of art, and help convey their personal and cultural expressions, for the betterment of themselves and their community.
Mission
Through my blog Peach Puff, I aspire to instil confidence in the lives of underprivileged children by teaming up with a fashion brand that has a deeper cause- COCKY AND BONNY.
The impact I hope to create is absolutely special for me, because I have the privilege of interacting with these children, and hope to help them start on their journey of self-development and share their stories through art.
As the Creative Director, we are collaborating with an organisation called NALANDAWAY- which already has a presence in Chennai, Coimbatore and Delhi. Specifically, I will be introducing these children to each session and motivate them to demonstrate their growth through art. The children will be creating their own sketches through workshops which would be held Cocky and Bonny. I will also play a role in the digitalisation of the chosen art pieces, onto the different fashion products like t-shirts, shirts, dresses, accessories etc. We will be retailing the finished products onto their developing website and donate a share of the profit to Nalandaway. This will empower more and more government schools to engage in art therapy.